Privacy Policy

Last updated: September 8, 2026

This Privacy Policy describes how Lapland Aurora World Oy (“Lapland Aurora World”, “we”, “us”, or “our”) collects, uses and discloses your personal information when you visit laplandauroraworld.com (the “Site”), use our services, make a booking or purchase, or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, website visitor or another individual whose personal information we process.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technologies, or for operational, legal or regulatory reasons.

We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from different sources. The information we collect and use depends on how you interact with us and our Services.

We may use information collected about you to provide and manage our Services, process bookings and payments, communicate with you, improve our Site and customer experience, measure and improve our marketing, comply with legal obligations, enforce our Terms of Service, prevent fraud and protect our rights and the rights of others.

What Personal Information We Collect

When we use the term “personal information”, we mean information that identifies, relates to, describes or can reasonably be associated with you.

The personal information we collect depends on how you interact with our Site and Services.

Information We Collect Directly from You

Information you provide directly to us may include:

• Contact details, including your name, address, phone number and email address.
• Booking and order information, including your name, billing information, payment confirmation, email address, phone number, selected experience, number of guests, booking date and selected pick-up information.
• Account information, where applicable, including information used to create, maintain or secure an account.
• Shopping and booking information, including services you view, add to your cart, book or purchase.
• Dietary, accessibility and participation information, including food allergies, dietary requirements, mobility requirements or other information you voluntarily provide where relevant to your booking and participation.
• Customer support information, including information you provide when communicating with us or requesting assistance.

Some features of our Services require you to provide certain information. You may choose not to provide this information, but doing so may prevent us from providing certain features or Services.

Information We Collect about Your Usage

We may automatically collect certain information about how you interact with our Site and Services (“Usage Data”).

We may use cookies, pixels and similar technologies to collect this information.

Usage Data may include information such as:

• device type;
• browser type and settings;
• operating system;
• network information;
• approximate location derived from technical information;
• pages viewed;
• referring website or source;
• time spent on pages;
• clicks and scrolling behaviour;
• interactions with our Site;
• booking journey interactions; and
• other technical information relating to your use of the Services.

Information We Obtain from Third Parties

We may receive or process information through third-party vendors and service providers that support the operation, booking, payment, analytics, optimization and marketing of our Services.

These may include:

Shopify
Shopify provides the e-commerce platform and related technology used to operate our Site and online services.

Stripe
Stripe provides payment processing services and may process payment and billing information required to complete your transaction.

Bókun
We use Bókun for booking management, availability, reservations and related customer communications. Information processed through Bókun may include your name, contact details, booking information, number of guests, selected experience, pick-up information and other information you provide in connection with your booking.

Google Analytics
We may use Google Analytics to understand how visitors find and use our Site. Information may include pages visited, interactions with the Site, device and browser information, approximate location, referral sources and other Usage Data.

Meta Pixel
We may use Meta Pixel to measure the effectiveness of our advertising, understand actions taken on our Site and create or improve advertising audiences on Meta platforms. Depending on your consent choices and applicable law, this may involve information about your browser, device, website interactions and certain identifiers.

Heatmap and Behavior Analytics Tools
We may use heatmap, session analytics or similar technologies to understand how visitors interact with our Site, including scrolling, clicks, navigation patterns and general website behavior.

Where such tools are used, we aim to configure them so that sensitive information entered into forms or payment fields is not intentionally recorded.

Any information obtained from third parties will be handled in accordance with this Privacy Policy and applicable data protection law.

How We Use Your Personal Information

Providing Products and Services.
We use your personal information to provide our Services and perform our contract with you, including processing payments, managing bookings through systems such as Bókun, confirming availability, sending booking-related communications, arranging pick-up and transportation where applicable, managing changes or cancellations and providing customer support.

Communicating with You.
We use your information to respond to enquiries, provide customer support and communicate important information relating to your booking or our Services.

Marketing and Advertising.
We do not use personal information for marketing and advertising purposes. We may using your email address to sending marketing messages where permitted, and measuring or improving advertising campaigns.

If applicable law requires consent for the use of advertising cookies, pixels or similar technologies, these technologies will be used based on your consent.

Analytics and Website Optimization.
We may use Usage Data and other information to understand how visitors use our Site, analyze the customer journey, identify technical or usability issues, improve website content and design, optimize search engine performance and develop our Services.

Advertising Measurement.
Subject to your consent where required, we may use technologies such as Meta Pixel to measure advertising performance, understand conversions and interactions resulting from our advertisements and improve or personalize our marketing campaigns.

Security and Fraud Prevention.
We may use personal information to detect, investigate and prevent fraudulent, illegal or malicious activity and to maintain the security of our Site and Services.

Legal and Regulatory Obligations.
We may process personal information where necessary to comply with applicable legal, accounting, tax or regulatory requirements or to establish, exercise or defend legal claims.

Analytics, Advertising and Website Improvement

We use analytics, advertising and website optimization technologies to understand how our Site is used, improve the customer experience and measure the effectiveness of our marketing.

Google Analytics

We may use Google Analytics to understand website traffic and visitor behavior, such as how visitors arrive at our Site, which pages they visit and how they interact with the Site.

This information helps us improve the structure, content, usability and performance of our website.

Meta Pixel

We may use Meta Pixel to measure the performance of advertising campaigns and understand how visitors interact with our Site after seeing or clicking an advertisement on Meta platforms such as Facebook or Instagram.

Meta may process information collected through these technologies in accordance with its own privacy policies.

Heatmap and Behavior Analytics

We may use heatmap, session analytics or similar tools to understand how visitors interact with our Site, including clicks, scrolling and navigation patterns.

We use this information to identify usability issues and improve the design and functionality of our website.

SEO and Search Performance

We may use search engine optimization and search performance tools to understand how our Site appears in search engines, which search terms bring visitors to the Site and how our content and technical performance can be improved.

Booking Analytics

Information relating to bookings and the booking journey may be processed through Bókun and other systems used to manage reservations, availability and customer communications.

Where required by applicable law, non-essential analytics and advertising technologies are used only after you have provided the appropriate consent through our cookie settings.

Cookies

Like many websites, we use cookies and similar technologies on our Site.

Some cookies are strictly necessary for the Site, booking functions, security, payments and other essential services to operate. Other cookies and similar technologies may be used for analytics, website optimization and advertising.

These technologies may include services such as Google Analytics, Meta Pixel and heatmap or behavior analytics tools.

Depending on the technology used, information collected may include your IP address, device and browser information, approximate location, pages viewed, referral source, interactions with the Site, clicks, scrolling behavior and other Usage Data.

We may use cookies and similar technologies to:

• operate and secure our Site;
• provide essential website and booking functionality;
• remember preferences;
• understand how visitors use the Site;
• improve website design, content and usability;
• analyze the performance of our booking journey;
• measure the effectiveness of our marketing;
• improve our search engine visibility; and
• provide and measure relevant advertising.

Where required by applicable law, we will ask for your consent before using non-essential analytics, advertising or similar tracking technologies.

You can manage or withdraw your cookie preferences through the cookie settings available on our website.

You can also configure your browser to remove or reject cookies, although doing so may affect certain Site features.

How We Disclose Personal Information

We may disclose personal information to third parties where necessary to provide our Services, operate our business, comply with legal obligations or for other purposes described in this Privacy Policy.

Recipients may include:

• payment processors such as Stripe;
• booking service providers such as Bókun;
• website and e-commerce providers such as Shopify;
• IT, hosting and cloud service providers;
• analytics and website optimization providers;
• advertising and marketing partners;
• customer support providers;
• professional advisers where necessary;
• authorities where disclosure is required by law; and
• parties involved in a merger, acquisition, restructuring or other business transaction.

The categories of personal information disclosed may include:

• contact information;
• booking and transaction information;
• customer support information;
• Usage Data;
• technical identifiers; and
• approximate location information derived from technical information.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Third Party Websites and Links

Our Site may contain links to websites, social media platforms or other online services operated by third parties.

If you follow a link to a third-party website or service, that third party's own privacy policy and terms will apply.

We are not responsible for the privacy, security, accuracy or practices of websites or services that we do not control.

The inclusion of a third-party link on our Site does not, by itself, imply endorsement of that third party or its services.

Children’s Data

Our Services are not intended to be used independently by children, and we do not knowingly collect personal information directly from children except where necessary in connection with a booking made or managed by a parent or guardian.

Parents and guardians may provide information relating to children participating in the experience where necessary for the booking or safe provision of the Service.

If you are the parent or guardian of a child and believe that personal information has been collected inappropriately, please contact us using the details below.

We do not knowingly sell or share children's personal information for purposes defined as “selling” or “sharing” under applicable privacy laws.

Security and Retention of Your Information

We use reasonable technical and organisational measures designed to protect personal information.

However, no security system or method of transmission over the internet can guarantee absolute security.

How long we retain personal information depends on the purpose for which it was collected and factors such as whether the information is required to:

• provide our Services;
• manage bookings;
• comply with accounting, tax or other legal obligations;
• resolve disputes;
• prevent fraud; or
• establish, exercise or defend legal claims.

We retain personal information only for as long as reasonably necessary for the applicable purpose or as required by law.

Your Rights

Depending on applicable law and where you live, you may have rights relating to your personal information.

These may include:

• Right of Access: You may have the right to request information about the personal data we process about you and obtain a copy of it.
• Right to Rectification: You may have the right to request correction of inaccurate or incomplete personal information.
• Right to Erasure: You may have the right to request deletion of your personal information in certain circumstances.
• Right to Restriction of Processing: You may have the right to request that processing of your personal information be restricted in certain circumstances.
• Right to Data Portability: You may have the right to receive certain personal information in a structured, commonly used and machine-readable format and, where applicable, have it transferred to another controller.
• Right to Object: Where processing is based on legitimate interests, you may have the right to object to that processing in certain circumstances.
• Withdrawal of Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
• Marketing Preferences: You may unsubscribe from promotional emails using the unsubscribe option included in those communications. We may still send necessary non-marketing communications relating to your bookings or Services.

You can exercise your rights by contacting us using the contact information below.

We may need to request information necessary to verify your identity before fulfilling certain requests.

We will respond within the time limits required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us so that we have an opportunity to address the matter.

You also have the right, where applicable, to lodge a complaint with the competent data protection supervisory authority.

In Finland, the competent supervisory authority is the Office of the Data Protection Ombudsman 

International Users and Data Transfers

Some of our technology, booking, payment, analytics, advertising and other service providers may process personal information outside Finland or the European Economic Area.

Where personal information is transferred outside the European Economic Area to a country that has not been recognized as providing an adequate level of data protection, we use appropriate safeguards as required by applicable data protection law, such as the European Commission's Standard Contractual Clauses where applicable.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your data protection rights, please contact us:

Lapland Aurora World Oy
Business ID: 3646547-5
Address: Kielasmutka 5, Rovaniemi, Finland
Email: info@laplandauroraworld.com

For the purposes of applicable data protection laws, Lapland Aurora World Oy is the data controller of your personal information unless otherwise stated.